🏒 Minimum Viable Products in Big Corps. How is it Possible?


//ALAN CAMPOS / READ TIME: 5 MIN


🏒 Minimum Viable Products in Big Corps. How is it Possible?

This Innovation Hacks edition is brought to you by:


At Novatech we craft innovative end-to-end digital solutions through autonomous scrum teams or staff augmentation. Request a meeting to explore our Application Dev, Data & AI, and QA & Cybersecurity solutions.

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Last week we explored the world of baby steps. In this edition, let's explore a fantastic way to implement those baby steps within big corporations.

You may have heard about MVPs, but let me dive deeper into corporate MVP challenges and dilemmas. If you don't know what an MVP is, take a quick look​

The Executive Dilemma: Fear of Imperfection

Let's tackle the myth that has long haunted big corporate executives β€” the fear of launching an MVP that might destroy their reputation and the company's polished brand image.

In the corporate world, executives often shy away from the notion of unveiling an MVP, fearing that a less-than-perfect product might risk their career and the company's brand reputation. It's the classic battle between the pursuit of excellence and the willingness to embrace imperfection.

Let's explore real stories of big corporations that defied the odds and embraced MVPs, paving the way for innovation and market disruption.

1// Amazon's Kindle Journey

When Amazon introduced the Kindle, it wasn't the sophisticated e-reader we know today. However, it disrupted the traditional publishing industry and laid the foundation for future advancements. Imperfection led to innovation.

2// Apple's iPhone Photo App

Even a tech giant like Apple, known for its sleek and polished products, had humble beginnings with its first iPhone. While Nokia and Blackberry had video, zoom, and advanced features, the first iPhone photo app had only one button: take a picture. That simple. Nothing else. But the impact it made was revolutionary.

Also, check out What We Can Learn From Apple's Organizational Structure​

Sometimes, imperfection is the birthplace of innovation.

Embrace imperfection. If they did, you can do it too!

Benefits of MVPs

Risk Mitigation: MVPs allow organizations to test ideas with minimal risk before committing extensive resources.

Speed to Market: By adopting an agile approach, big corps can accelerate the time it takes to bring innovative solutions to the market.

Cost-Efficiency: Focusing on the core features in an MVP minimizes unnecessary costs and resources, optimizing the innovation process.

Customer-Centric Innovation: Gathering feedback early and often ensures that products align closely with customer needs and preferences.

This Week's Action Steps

Explore small-scale MVP initiatives aligned with your company's strategic vision.

Whenever you're ready, there are 3 ways I can help you:

Apply for the Digital Innovation for Executives Program and learn how I define, implement, lead, and optimize digital innovation initiatives.

Apply for The Execpreneus Program, join this movement with other executives, and learn how to build and grow a six-figure business selling your life experience.

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